Vistar Media

Vistar Media creates value by digitising and automating the buying, selling and operation of out-of-home advertising inventory, especially digital screens. It sits between advertisers, agencies and media owners, providing core infrastructure on both the demand and supply sides. The business benefits from transaction volume through its marketplace and from software adoption by media owners and buyers using its planning, monetisation and operational tools. It extends this core platform with managed services and creative production to capture more of the campaign workflow.

Vistar Media is a US-based adtech company focused on digital out-of-home advertising infrastructure. It operates a purpose-built demand-side platform for advertisers and agencies, a supply-side platform for media owners, and a programmatic marketplace that connects demand and supply for DOOH campaigns. The company also offers supporting products for traditional OOH planning, screen and network operations, managed campaign execution, and creative production tailored to DOOH environments.

Its revenue model combines software and transaction economics. Vistar earns take-rates and platform fees on media spend and programmatic deals flowing through its DSP, SSP and marketplace, while also generating revenue from managed services and creative production. Its paying customers are advertisers, media agencies, media owners, and DOOH network operators rather than end consumers.