Viomba

The business model centres on providing attention measurement and prediction as a data and software layer in the digital advertising ecosystem. Viomba builds AI models from eye-tracking panel data and campaign performance data, then exposes these via web tools, dashboards, APIs and plugins. Buyers and sellers of media use these tools to score creatives and placements for seenability and attention, compare domains and formats, and adjust bidding, allocation and creative production workflows. Value is created by improving effective reach and media efficiency for campaigns, and by supplying standardised attention metrics that can integrate into programmatic and planning tools. Long-term value stems from proprietary datasets, model accuracy, and embedding its metrics into agency and publisher workflows.

Viomba is a Finnish attention analytics company focused on digital advertising. It provides data-as-a-service and software-as-a-service tools that measure and predict visual media attention and “seenability” of ad creatives and placements across campaigns, using AI models trained on empirical eye-tracking data. Its products are used to optimise creative selection, placements and budgets for both buyers and sellers of media.

The company generates revenue by selling SaaS platform access, on-demand attention tests, and attention data feeds, primarily to advertising agencies, brands, publishers and other ad tech operators. It also offers professional services related to empirical testing and integrations, and participates in agency-led attention measurement initiatives.