Vidoomy

The business model is that of a programmatic video ad network and supply-side monetisation platform. The company aggregates video ad inventory from a network of publishers and connects it to demand from advertisers and media buyers via programmatic auctions and managed campaigns. Value to publishers is created through incremental video formats (slider, in-text, in-stream) that can be added to existing pages to increase effective CPMs and fill. Value to advertisers and agencies is access to brand-safe, viewable video placements at scale, with standard buying metrics such as CPM and CPV.

Revenue is generated by taking a margin between what advertisers pay for impressions or views and what is paid out to publishers (media arbitrage / revenue share). The company likely provides reporting and campaign management tools for both sides, positioning itself functionally close to an SSP / video ad network in the programmatic ecosystem.

Vidoomy is a Spain-based digital video advertising company operating as a programmatic adtech provider across Europe and Latin America. It focuses on serving video ad formats such as slider, in-text, and in-stream units across a network of publisher sites, participating in large-scale programmatic auctions.

The company generates revenue by selling video advertising inventory to advertisers and agencies on CPM and CPV bases, while sharing ad revenue with publishers whose inventory it monetises. Its direct customers are brand advertisers, media agencies, and other buyers of programmatic video, along with publishers seeking higher CPMs and fill rates for their web and mobile inventory.