usemax advertisement

The company runs a two‑sided advertising platform connecting advertisers with publisher inventory. On the demand side, it manages display and retargeting campaigns, using its own adserver, cookie‑based tracking and pseudonymous user IDs to deliver targeted ads across its publisher network and via e‑mail. On the supply side, it provides website operators with tools to monetise their traffic through various display formats and onsite optimisation.

Value is created for advertisers and agencies through campaign management, targeting and performance reporting, and for publishers through incremental advertising revenue and yield optimisation. The service operates mainly in the German and European online advertising market and is positioned as a managed ad service rather than a self‑serve platform.

usemax.de is the advertising technology service of Emego GmbH in Germany. It operates an online advertising and monetisation platform for website owners, providing display advertising, onsite optimisation and e‑mail retargeting, and manages targeted ad delivery through its own adserver and publisher network.

The company earns revenue by running and managing advertising campaigns for advertisers on an impression and performance basis, while enabling publishers to monetise their inventory through revenue share. Its direct customers are advertisers, marketing agencies and website operators, primarily in the DACH and wider European markets, who pay for managed display and retargeting campaigns or supply ad inventory for monetisation.