UNBOUNDED

The business model combines programmatic advertising technology with market research services. On the demand side, business clients (brands, agencies, research buyers) commission surveys or targeted ad campaigns. These are executed via a demand‑side platform that buys inventory in real‑time auctions across apps, websites and connected devices, delivering survey invitations and ad units to consumer respondents. On the supply side, app and web publishers integrate a mobile SDK that enables in‑app survey walls and ad placements, providing consumer traffic and data in exchange for payouts or revenue share.

The company creates value for clients by providing access to targeted respondent pools and by collecting, aggregating and de‑identifying survey responses into research outputs. It also offers marketplace functionality that routes survey opportunities between survey providers and respondent supply, with options for exclusive or non‑exclusive access to data. Value for publishers comes from incremental monetisation via surveys and ads integrated natively in their properties, with technical tooling (SDK, callbacks, test modes) to manage rewards and validate completions.

Unbounded AB (unboundedsource.com) is a Sweden‑based adtech and research company operating a data‑driven survey and advertising network. It runs a demand‑side platform (DSP), a mobile SDK for app and web publishers, and a marketplace that connects survey demand from business clients with consumer respondents across apps, websites and connected devices.

The company earns revenue by selling commissioned survey delivery and aggregated research outputs to business clients, and by placing paid advertising and survey units programmatically through its DSP. Publishers integrate its SDK to monetise traffic via surveys and ads, typically on a revenue‑share or payout basis. Direct customers are organisations that commission surveys or research and brands or agencies that buy targeted ad and survey campaigns; app and website publishers participate as monetisation partners rather than primary payers.