Tray.ai

The company operates a horizontal B2B SaaS model centred on an enterprise-grade integration and automation platform. It creates value by enabling customers to design, run, and govern complex integrations and automated workflows across disparate SaaS and internal systems, and by providing tools to build AI agents that can interact with these systems. The platform’s low-code environment reduces development time for integration and AI projects, while governance and security components support compliance and operational oversight. Additional value is created for software vendors and product teams through an embedded bundle that lets them offer pre-built integrations to their own customers, effectively turning the platform into infrastructure for other products’ integration marketplaces.

Tray.ai is a United States–based software company that provides an AI-ready integration and automation platform (iPaaS) targeted at enterprises and advanced business teams. Its Universal Automation Cloud offers low-code workflow orchestration, governance, and a library of connectors, including AI services, to connect SaaS tools and internal systems. The firm also offers an agent builder to design and deploy AI agents and a security layer focused on data protection in AI workflows.

The company generates revenue primarily through subscription sales of its integration platform and related AI modules to business customers, particularly enterprise IT, operations, and product/platform teams. It further monetises usage of workflows and agents via task-based consumption pricing and sells additional enterprise add-ons such as embedded integration bundles and advanced support or governance features.