Tec-Do 2.0

The company operates a hybrid SaaS-and-services business model. On the software side, it offers cloud-based marketing platforms that use AI multi-agent systems and a marketing-specialised multimodal LLM to support market insight generation, creative production, campaign optimisation and BI reporting. These platforms enable clients to plan, execute and analyse global digital campaigns more efficiently and at scale. On the services side, Tec-Do provides managed media buying, influencer marketing, content production and live-stream commerce operations, using its own tools and data to run campaigns and shops on TikTok Shop and other social and e-commerce platforms. Value creation comes from improving the effectiveness and operational efficiency of cross-border marketing and commerce for brands and merchants: better targeting and creatives, streamlined influencer collaboration, and turnkey live-stream operations. Revenue is created both through recurring or project-based fees for access to its SaaS platforms and analytics, and through higher-margin managed services and performance-based media and commerce projects where Tec-Do plans and executes marketing and commerce operations on behalf of clients.

Tec-Do is a China-based enterprise growth and marketing services company founded in 2017. It provides AI- and BI-based tools and managed services for global digital marketing, cross-border e-commerce and social commerce, with a particular focus on platforms such as TikTok, TikTok Shop, Meta, Google and other major ad ecosystems. The group operates several offerings including an AI multi-agent marketing platform, an in-house multimodal LLM for marketing, influencer and creator campaign tooling, and live commerce operations. Tec-Do generates revenue primarily from B2B contracts with brands, merchants and app/game publishers that need overseas growth. It combines SaaS-style software platforms with media-buying services, influencer campaign execution, and live-stream commerce operations. Its customers pay retainers, service fees and media commissions for campaign management and shop operations, and may also license its analytics and AI platforms on a subscription basis.