TaurusX

The business operates a two‑sided adtech platform. On the demand side, it provides an AI‑driven demand‑side platform that manages programmatic user acquisition and retargeting campaigns for advertisers across mobile and web inventory. The platform uses machine learning for bidding and creative optimisation, and connects to multiple traffic sources. On the supply side, it offers a mobile SDK and integrations that enable app publishers to run in‑app bidding and multiple ad formats, connecting their inventory to programmatic demand.

Value is created by improving performance and return on ad spend for advertisers through data‑driven optimisation, while increasing fill rates and eCPMs for publishers via in‑app bidding and yield tools. TaurusX captures part of this value by charging performance‑based media fees on advertiser spend and sharing ad revenue with publishers, leveraging its programmatic infrastructure and traffic access.

TaurusX is a Singapore‑headquartered advertising technology company focused on mobile app and performance marketing. It operates an AI‑driven demand‑side platform for user acquisition and retargeting, and a publisher SDK for in‑app monetisation, serving advertisers and app developers across multiple regions via programmatic infrastructure.

The company makes money by running performance campaigns for advertisers on a cost‑per‑action/sale basis and by taking a revenue share and RTB margins on in‑app ad monetisation for publishers. Its direct customers are performance marketers, e‑commerce advertisers, and mobile app developers/publishers seeking programmatic buying and yield optimisation rather than end consumers.