Soul Machines

The company creates value by providing an AI platform for building, managing and deploying interactive digital avatars that simulate face-to-face interactions on digital channels. Its core value proposition is enabling enterprises to embed these avatars into customer, employee or patient journeys and connect them to existing systems and language models, thus creating more engaging and automated interactions. The platform is structured around a studio tool for avatar design and conversation configuration, a runtime layer (HumanOS) for orchestrating the AI “Digital Brain” and integrations, and add-ons for workflow and systems connectivity.

Revenue is generated predominantly through recurring software subscriptions and enterprise licences tied to platform access, usage quotas (interaction minutes, agent counts, video downloads) and integration capabilities. Additional value and revenue come from higher-tier enterprise packages, workflow/integration add-ons and likely professional services for custom deployment and integration work. This positions the business as an AI-native, horizontal enterprise tooling provider rather than a consumer app or media owner.

Soul Machines Limited is a New Zealand-based AI company that develops photorealistic, interactive digital avatars (“digital people”) powered by its proprietary Experiential AI “Digital Brain” and HumanOS runtime. These avatars integrate with third-party language models and enterprise systems to deliver multimodal, face-to-face style interactions for use cases such as customer experience, marketing, HR and workflow automation.

The company operates primarily as a SaaS and enterprise software provider. It offers a self-service studio for designing and deploying avatars with free and paid tiers, as well as enterprise packages and add-ons for workflow integration and premium connectors. Its customers are organisations and enterprises that pay for subscriptions, enterprise licences and integration services, not end consumers.