Solution Cupom

The company combines owned-and-operated coupon publishing with partner-distributed inventory and advertising services. It attracts consumer traffic through deal and coupon content, then monetises that demand through advertising sales, performance marketing campaigns, retargeting services and partner deployments. On the supply side, it aggregates audiences and inventory from its own properties and partner portals; on the demand side, it sells performance-oriented reach to advertisers and agencies seeking conversions.

Solution Cupom is a Brazil-based digital media and advertising company operating a coupon and deals publishing platform alongside a B2B advertising interface. Its consumer-facing properties aggregate discount codes and promotional offers, while its commercial layer sells access to that traffic and partner inventory to advertisers, agencies and ecommerce marketers. The company also offers retargeting services and a white-label coupon solution for publishers and large portals.

The business generates revenue through a mix of media monetisation, affiliate-style commerce outcomes, managed performance services and partner integrations. Its value proposition is centred on conversion-oriented traffic, behavioural targeting and access to a large partner audience network, making it more than a simple coupon site but not a pure standalone SaaS vendor either.