Smile Wanted

The company operates curated programmatic marketplaces that sit between advertiser demand and publisher supply. It selects and manages premium publisher domains and placements, enriches them with contextual and semantic data, and exposes this curated inventory into programmatic pipes (via RTB and private deals) connected to major SSPs and exchanges. Advertisers and agencies route campaign budgets into these curated marketplaces in exchange for brand-safe, contextually targeted inventory and defined performance metrics, while publishers benefit from yield uplift and more predictable demand. Additional value is created through a creative studio that designs ad formats optimised for these environments and a sustainability layer that measures and helps reduce the carbon footprint of campaigns. Overall, the model is media-intermediated: the firm earns margin on media flowing through its platform plus fees for optional creative and measurement services.

Smile Wanted is a French programmatic advertising company that operates curated video, display and native advertising marketplaces, with a focus on cookieless, contextual targeting. It aggregates and filters premium publisher inventory, applies semantic analysis for targeting, and connects to major supply-side platforms and exchanges to run real-time bidding campaigns while enforcing brand safety controls.

The company generates revenue by taking a margin on media spend flowing through its curated marketplaces and by charging for ancillary creative production and sustainability measurement services. Its direct customers are brand advertisers, media agencies, trading desks and publishers seeking better yield and monetisation, particularly for video and display formats in privacy-compliant, brand-safe environments.