ShinyStat

The company operates a horizontal SaaS analytics and marketing technology model. Core value is created by collecting and analysing digital behaviour data across websites, apps, mobile and video, then exposing this through dashboards, reports and APIs to support media, e‑commerce and marketing decisions. Additional value is created by turning analytics and probabilistic audience data into actionable segments used for on‑site marketing automation, B2B lead identification and real‑time personalisation. Revenue is generated through annual subscription contracts to tiered analytics plans, with pricing scaled by monthly page‑view or traffic bands and higher‑tier packages including more features and support. Additional modules for video analytics, mobile/app analytics, on‑site automation, B2B engagement, personalisation and outsourced DMP services are sold as separate add‑ons or bundled for enterprise clients with custom quotes. The company also supports reseller / ISP tiers and bespoke enterprise contracts for large‑volume or advanced DMP and clustering projects.

ShinyStat (a business unit of Sevendata S.p.A.) is an Italian web and digital analytics provider offering real‑time measurement, video and mobile analytics, and data‑driven on‑site marketing tools. It positions itself as a GDPR‑aligned alternative to large global analytics suites, with data hosted in Italy. The company generates revenue by selling tiered SaaS subscriptions for its core analytics platform, plus paid add‑on modules for video analytics, app/mobile analytics, on‑site marketing automation, B2B visitor identification, personalisation, and a data management platform. Customers are primarily website owners, publishers, e‑commerce merchants, agencies and B2B marketing/sales teams that need analytics, audience segmentation and on‑site activation capabilities.