Scattered

The company operates a B2B adtech model centred on retail and commerce media infrastructure. It delivers a platform that online retailers and marketplaces can integrate into their e‑commerce environments to manage media inventory, run brand campaigns at point of purchase, and use first‑party commerce data for targeting and measurement. Value is created by helping retailers monetise digital shelf and on‑site placements, and by enabling brands to run more accountable, data‑driven campaigns near the transaction.

Revenue is likely generated through technology platform fees and/or media‑related fees (for example, SaaS‑style access charges to retailers, and potentially percentage or fixed fees tied to media spend or campaign volumes from brands using the system via retailer partners).

Scattered sp. z o.o. is a Poland‑based adtech company focused on retail and commerce media. It provides a platform called Retail Media Experience that enables e‑commerce retailers and marketplaces to collaborate more effectively with brands around on‑site advertising and shopper marketing.

The company appears to generate revenue by supplying this retail media technology and related services to online retailers and brand advertisers, rather than selling directly to consumers. Its platform supports campaign activation, on‑site ad experiences, and closed‑loop measurement using retailers’ first‑party commerce data.