Sawhorse Media

Sawhorse Media operates a B2B software and media model. The core value creation comes from providing PR and communications teams with a hosted platform that combines a media database, pitching tools, monitoring and analytics to streamline earned-media workflows. This is delivered as enterprise-oriented SaaS with tiered feature sets and add-ons. In parallel, the company operates a branded awards franchise for social and digital content, which creates value by offering recognition and exposure to creators, brands and agencies through categories, judging, and events. The business leverages its software data assets, journalist participation and industry relationships to make its tools and awards attractive to communications and marketing professionals.

Economically, most revenues likely come from recurring software subscriptions sold to organisations, generating predictable contracted income and opportunities for upsell through additional modules and services. The awards side contributes project and event-based revenue streams through entry fees and sponsorship, as well as reinforcing brand awareness for the software product.

Sawhorse Media, LLC is a US-based software and media company best known for developing a cloud-based public relations (PR) platform and operating a social/digital media awards programme. Its main product is a PR workflow and media-database tool sold on a subscription basis to communications teams, along with a related suite of monitoring, pitching and reporting capabilities. The company also created and runs an annual awards property focused on social and digital content.

Revenue is generated primarily from business customers who subscribe to the PR platform via custom, typically multi-seat contracts, and from fees and sponsorships associated with the awards. Its customers are PR and communications teams at brands and agencies, plus organisations and agencies that submit work to the awards or sponsor the events.