Samhub

The company operates a B2B SaaS data and audience platform that helps publishers, media owners and brands collect, enrich, segment and activate first‑party data. For media owners, it functions as a combined DMP/CDP and monetisation stack, enabling the creation of sellable audience segments, support for direct and programmatic ad sales, and tools for subscription and engagement optimisation. For brands and advertisers, it provides unified marketing analytics, audience building and cross‑channel measurement. Value is created by improving data quality, making audience segments more actionable for advertising and marketing, and enabling higher yield from media inventory and marketing spend.

Technically, the platform comprises a data platform, sales suite, monetisation suite and engagement suite, including a data enrichment layer that appends demographic, census and lifestyle attributes to anonymous and identified users. It competes with other audience and data platforms such as Permutive, Tealium, Segment, Kevel, Lotame and Adform, positioning itself as a first‑party, privacy‑centred alternative tailored to publishers and brands.

Samhub.io is a Swedish software company providing a first‑party data and audience platform for publishers, media owners and brand marketers. Its cloud platform includes a data enrichment engine, customer and audience data management, sales and monetisation tools, and engagement capabilities focused on building and activating addressable audiences across media and marketing channels.

The company earns revenue primarily through subscription and licence fees for access to its media and brand platforms, with a “pay‑as‑you‑grow” model and a free entry tier. Additional income comes from annual, volume‑based fees for enriching logged‑in and identified users, plus paid add‑ons for analytics, personalisation and related services. Its direct customers are media houses, publishers, retail media teams, advertisers and consumer brands that need to manage, enrich and monetise first‑party data.