Sahar Media

The company operates a two-sided adtech model. On the demand side, it acts as an independent trading desk and programmatic ad network running display, mobile and video campaigns for advertisers and agencies, using audience data and real-time bidding to buy impressions across digital inventory. On the supply side, it curates and manages a private marketplace, aggregating publisher inventory and optimising yield.

Value is created for advertisers through audience targeting, programmatic execution and campaign optimisation, and for publishers through access to incremental demand and yield management. The firm captures value by taking a margin or take-rate on media spend flowing through its platform and by charging managed-service fees for campaign planning, trafficking and optimisation.

Sahar Media FZE is a United Arab Emirates–based programmatic advertising company operating as an ad network and independent trading desk. It provides advertisers, agencies and publishers with programmatic display, mobile and video buying tools, audience segmentation using first- and third-party data, and access to a private marketplace for digital inventory.

The company generates revenue by managing and executing media buys on behalf of advertisers and by operating a private marketplace that connects demand with publisher supply. Its customers are primarily digital advertisers and media agencies seeking programmatic reach and optimisation, along with publishers looking to monetise their inventory via programmatic demand and yield management services.