risecodes.com

The company operates as a programmatic adtech platform focused on publisher monetisation and yield management. Its AI‑based auction engine optimises real‑time bidding auctions across channels (web, in‑app, CTV), integrated via SDKs, tags, and server‑side connections to supply‑side platforms and marketplaces. This creates value by increasing effective CPMs, improving auction logic, and simplifying operational management for publishers. Ancillary value comes from analytics, dashboards, and managed technical integrations with major demand partners. The business is asset‑light, relying on software, data, and integrations rather than owning media inventory.

Rise Code (risecodes.com) is an Israel-based advertising technology spin‑off from IronSource focused on programmatic monetisation for digital publishers. Its core offering is an AI‑driven auction optimisation engine and related channel products for web, in‑app, and connected TV inventory, integrated with supply‑side and marketplace partners such as Amazon Publisher Services.

The company generates revenue by taking a share of advertising spend transacted through its platform and SDKs, paying publishers a defined portion of net advertising revenue while retaining a margin. Customers are web and app publishers, streaming and CTV platforms, and other media owners seeking higher yield from programmatic real‑time bidding auctions, rather than advertisers or end‑consumers.