Redmob

The business model centres on operating a programmatic advertising exchange integrated with a data platform. Value is created by aggregating ad inventory from supply partners, enabling demand partners to bid on this inventory in real time, and enriching transactions with cross-device audience and identity data. Redmob manages the technical infrastructure for auctions, reporting, and billing, and handles settlement between buyers and sellers.

Revenue is generated through transaction-based fees or take-rates on winning bids flowing through the exchange, plus monetisation of processed and aggregated data. Additional value is created by delivering data-enrichment products to clients’ chosen cloud environments (such as AWS or GCP) and by providing associated implementation or consulting services. This positions the company as a B2B infrastructure provider within the programmatic advertising supply chain.

Redmob is a privately held advertising technology company based in the United Arab Emirates and related to Eskimi UAB. It operates a programmatic exchange platform that connects demand partners (such as DSPs and agency trading desks) with supply partners (publishers, app developers and CTV publishers) to trade digital ad inventory via real-time bidding across web, mobile and connected TV.

The company combines an ad exchange with audience and identity data products. It runs auctions, settles payments between buyers and sellers, and commercially exploits processed and aggregated data via licensing and data-delivery services. Its paying customers are demand partners buying media, supply partners monetising inventory, and third parties purchasing data products or related implementation services, primarily outside the EU.