IMIRSIVE

The company operates as a B2B adtech and creative enablement provider. It wraps advertisers’ or agencies’ existing web pages or web apps into a lightweight script that can run as a swipeable, app-like ad unit within standard ad inventory. Its proprietary MIRS distribution technology streams these experiences from its servers into publisher ad slots, keeping payload size at the client side very small while allowing complex content types (video, e‑commerce, forms) inside the ad.

It creates value by enabling advertisers and agencies to reuse and adapt existing digital experiences as multi-content interactive ads, and by enabling publishers to serve richer ad products without heavy creatives or redirects, preserving page performance and user experience. The business likely charges for creative setup, hosting and streaming of the ad experiences and potentially for access or usage of its distribution technology, positioning itself between creative production and ad serving rather than as a media buyer or seller.

Imirsive.com is a Sweden-based adtech company (part of Realtime Communication Sthlm AB and Xiris Group AB) founded in 2024. It provides technology that converts existing web content or web apps into lightweight scripts that run as interactive, swipeable ad experiences inside mobile display ad slots or on publisher sites, using its proprietary MIRS streaming distribution technology.

The company operates as a B2B provider to advertisers, agencies and publishers, delivering creative transformation, hosting and distribution of interactive ad experiences. Revenue is likely generated through campaign-based or licence-based fees for building, wrapping, hosting and serving these interactive ads, and potentially commercial arrangements with publishers for distribution, rather than buying and reselling media itself.