QueryClick

The business combines a services agency model with a software subscription model. On the services side, it acts as a digital marketing consultancy and media performance agency, providing SEO, paid media management and optimisation. Value is created by improving the efficiency and returns of clients’ digital marketing and by managing multi-channel media spend on their behalf.

On the software side, it offers an AI-driven, cookieless attribution and analytics platform delivered as a cloud SaaS solution. The platform ingests first-party event data via a pixel and other sources, reconstructs visit-level user journeys and provides attribution reporting that can replace or augment conventional web analytics. This creates value by providing more accurate and privacy-compliant measurement, which in turn informs media allocation and campaign optimisation. The two parts of the model are complementary: consultancy services can drive adoption and effective use of the attribution platform, while the platform differentiates the agency offering and supports recurring revenue beyond services.

QueryClick is a UK-based digital marketing consultancy and technology provider focused on marketing attribution and performance analytics. It operates a consulting agency that manages and optimises clients’ digital media spend, and has developed an AI-driven, cookieless attribution platform (Corvidae) that replaces cookie-based web analytics and attribution tools.

The company generates revenue from retained and project-based performance marketing services and from subscription licensing of its attribution software, which is deployed as a cloud SaaS product with paid onboarding and support. Its customers are primarily mid-market and enterprise brands, especially B2C e-commerce and other organisations with significant digital ad spend that require privacy-compliant, multi-channel marketing measurement and optimisation.