Protected (Protected by Mediaocean)

The company operates an enterprise ad verification and fraud-detection platform that integrates with ad servers, CTV platforms, exchanges and publishers to analyse impressions for invalid traffic, brand safety, viewability and attention. Its products also provide reporting and supply-quality analytics, helping buyers and sellers reduce fraud, avoid unsafe content and optimise inventory quality. Value is created by protecting advertising spend, improving media quality and enabling compliant measurement in environments where traditional tag-based verification is constrained, particularly connected TV and other closed ecosystems. As part of Mediaocean, it functions as a specialist verification and CTV authentication layer within a larger omnichannel advertising technology stack.

Protected Media is an Israel-based ad verification and fraud-detection provider that operates as part of Flashtalking and the wider Mediaocean group. The company focuses on detecting invalid traffic, ensuring brand safety, and measuring viewability and attention across desktop, mobile, in‑app and connected TV, with a particular emphasis on closed and CTV environments.

It sells enterprise verification, CTV authentication and reporting products to advertisers, agencies, publishers, ad platforms and retail/CTV environments. Revenue is generated through enterprise software and managed verification services, including reporting and data access, often embedded into broader adtech stacks via Mediaocean and partner integrations.