7Pass
7Pass is a single sign-on for ProSiebenSat.1 digital services.
7Pass operates in the MarTech Vendor segment.
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Distinction
7Pass is not an external enterprise identity vendor like Okta or Auth0. It is the consumer-facing login layer used across ProSiebenSat.1 digital properties, operated by ProSiebenSat.1 Digital Data GmbH.
- Founded
- Unknown
- Headquarters
- Medienallee 7, 85774 Unterföhring, Germany
- Core Segment
- MarTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-20
Key insights about 7Pass
Subsidiaries
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Competitors
Key competitors include Axel Springer, Ströer.
Similar Companies
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Acquisitions
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7Pass: About
The business model is an internally operated identity infrastructure layer for a media group. 7Pass creates value by reducing login friction across consumer services, consolidating first-party user identity and consent data, and giving ProSiebenSat.1 a shared authentication foundation across its digital portfolio. Rather than selling software externally, it supports the parent group’s broader media, advertising and streaming businesses.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
7Pass: Market Position
7Pass is the central login and single sign-on service operated by ProSiebenSat.1 Digital Data GmbH, a subsidiary within the ProSiebenSat.1 Media SE group in Germany. It enables consumers to register once and use one account across multiple ProSiebenSat.1 websites, online offers and mobile apps, while centralising authentication, account management and privacy settings.
The service is free for end users and does not appear to monetise directly as a standalone software product. Its economic role is indirect: it provides the group with a unified first-party identity layer that supports audience recognition, privacy management, personalisation and the monetisation of ad-supported and subscription-based digital media properties.
7Pass: Frequently Asked Questions
What is 7Pass?
7Pass is the central login and single sign-on service for ProSiebenSat.1 digital websites, apps and online offers.
Who uses 7Pass?
Consumers use it to access ProSiebenSat.1 digital services, while ProSiebenSat.1 business units use it as shared identity infrastructure.
How does 7Pass make money?
It does not appear to charge users directly; its value is indirect through supporting the parent group’s advertising, personalisation and subscription businesses.
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