PML

The company operates a multi-sided advertising and media services model. On the supply side, it aggregates digital inventory from thousands of publishers and app owners, providing them with monetisation technology, commercial agreements and dashboards to optimise yield. On the demand side, it sells brand and performance campaigns to advertisers and agencies across formats such as display, video, rich media, email, push and app promotion, using contextual and full-funnel solutions designed for a cookieless environment.

Value is created by matching advertiser budgets and performance goals with publisher inventory, adding campaign planning, tracking, optimisation and reporting. The company also runs a performance and affiliate network that connects advertisers with a large base of direct publishers and social channels, and an agency-style unit that offers brand strategy, creative, media planning and growth services. Revenue comes from the spread and commissions on media transactions, affiliate margins, and service fees for strategic and creative work.

Positive Media Latam (PML) is a Latin American digital advertising company based in Argentina and part of Ole Interactive / Ole Communications. It operates an ad marketplace, performance and affiliate network, publisher monetisation tools, and a contextual, cookieless advertising solution, serving both advertisers and digital publishers across the region.

PML generates revenue by brokering, managing and optimising digital media spend and inventory. It sells display, video and rich media campaigns to advertisers and agencies, runs performance and affiliate campaigns on CPA and related models, offers monetisation technology and revenue-share deals to publishers, and provides 360° creative and media services through an agency unit for brands operating in Latin America.