Playdigo

The business model centres on operating programmatic advertising infrastructure that matches advertiser demand with app and media publisher supply. On the supply side, publishers integrate via pre-bid connectors and standard programmatic interfaces (oRTB, JS tags, VAST) to route in-app and other inventory into a contextually curated marketplace. On the demand side, advertisers and agencies use the company’s DSP or managed performance offering to buy this inventory based on performance objectives.

Value is created for publishers via higher effective CPMs and improved fill rates through curation and optimisation, and for advertisers via access to vetted, performance-oriented inventory and optimisation to post-install or post-conversion signals. The company positions itself as both a technology platform (marketplace and DSP) and a performance partner, combining automated bidding with campaign management expertise.

Playdigo is a privately held adtech company operating a programmatic advertising stack focused on gaming and mobile app inventory. It offers a curated marketplace, a demand-side platform (DSP), and performance-focused campaign services that connect app and media publishers with advertisers buying programmatic media.

The company generates revenue by taking a margin on programmatic media transactions across its marketplace and DSP, and by charging advertisers for managed performance and user-acquisition services. Its primary customers are mobile and app publishers seeking to monetise inventory, and advertisers and agencies seeking performance-focused programmatic campaigns across mobile, CTV, audio, and display.