Perform[cb]

Perform[cb] operates a performance marketing marketplace and managed service model. It connects advertiser demand for measurable customer acquisition with affiliate and publisher supply, using proprietary optimisation, attribution integrations and account management to match traffic sources to outcome goals. Value is created by reducing advertiser risk through pay-for-results pricing while giving partners access to monetisable campaigns and operational support.

Perform[cb] is a US performance marketing company that operates an affiliate and partner-driven acquisition platform alongside managed services for mobile apps, web acquisition and pay-per-call campaigns. Its core proposition is outcome-based advertising: advertisers pay for validated results such as installs, leads, sales, engagement events or qualified inbound calls rather than for impressions or committed media budgets. The company combines a proprietary platform, partner marketplace and measurement capabilities with account management and optimisation services.

Its customers are advertisers, agencies, app marketers, growth teams, affiliates and publisher partners seeking measurable acquisition and monetisation. Revenue is generated primarily by taking a margin on performance media transactions and related campaign management, with payouts aligned to CPA, CPI, CPL, CPS, CPE and pay-per-call models. The business has also expanded its vertical integration through acquisitions including Bay42 and AdCommunal while operating under Beringer Capital ownership.