OnProspects

OnProspects operates a B2B AdTech model built around a proprietary DSP. It creates value by combining programmatic media buying capabilities with access to a large audience data repository, allowing advertisers and media buyers to identify and reach prospective customers across multiple digital channels. Revenue is likely generated from usage of the platform and from spend flowing through campaigns executed on the platform, with commercial terms appearing bespoke rather than self-serve.

OnProspects is a UK-based AdTech company operating as a subsidiary of Cloud Technologies S.A. Its core product is a proprietary demand-side platform designed to help advertisers, media buyers and performance marketing teams acquire new customers through programmatic buying informed by large-scale audience data. The platform is positioned around prospecting rather than retargeting and supports digital campaign execution across web, mobile app, connected TV and audio environments.

The business appears to generate revenue from B2B programme buying activity, most likely through a mix of platform fees, media-spend-linked take rates and potentially bespoke data-enabled commercial agreements. Its customers are businesses buying media rather than consumers, and its value proposition centres on audience targeting, acquisition performance and flexible campaign deployment.