Octave (Octave Audio)

The business aggregates and packages digital media inventory (audio, podcasts, CTV/video and display) from major publisher and broadcaster properties and sells it as targeted advertising and sponsorship solutions. It leverages first-party audience data from its media-owner parents to build addressable segments and offers advertisers a single point of access to this inventory at scale. It also provides creative and branded-content production plus distribution across its media network.

Operationally, the company functions as a media sales and activation platform: planning and trafficking campaigns, integrating advertiser creatives and tags, and reporting on delivery and reach. It competes with other digital audio and cross-media advertising platforms by combining premium content environments with data-led targeting and cross-platform reach, particularly in audio and podcasts.

Octave IP Limited operates a UK-based, data-led digital advertising business focused on audio, video/CTV, podcasts, branded content and digital display. Originating as a joint venture between News UK and Bauer Media (now fully owned by News UK), it packages premium publisher and broadcaster inventory and sells targeted campaigns across multiple channels to advertisers and agencies.

The company creates value by aggregating first-party data and media inventory from large media owners to deliver targeted, cross-platform campaigns, especially in audio and podcasts, as well as video/CTV and sport/news display environments. Revenue is generated from direct-sold media, podcast sponsorships and bespoke branded-content production and distribution, primarily for brand advertisers and media agencies in the UK market, with some reach into wider English-speaking audiences via podcasts and video platforms.