NumberEight

The company operates a B2B audience and contextual intelligence model within the advertising and marketing technology ecosystem. It uses on-device and edge AI to infer affinity, context and behavioural cohorts from first-party and sensor data without exposing personal identifiers. These cohorts and contextual signals are packaged as products (affinity audiences, deep contextual curation, advanced behavioural targeting) that can be activated in publisher and ad-tech stacks across mobile, podcast and CTV.

Value is created by increasing the addressability and monetisation potential of media inventory in cookieless and ID-restricted environments, which can lead to CPM uplift for publishers and more accurate targeting for advertisers. Commercial relationships are contract-based with enterprise and mid-market customers, with bespoke solution design and integrations rather than self-serve, off-the-shelf pricing tiers.

NumberEight is a UK-based audience intelligence and contextual targeting provider focused on privacy-first, ID-less advertising. It offers products such as affinity audience segments, deep contextual curation and advanced behavioural targeting that work across mobile, podcast and CTV inventory without using cookies or device IDs.

The company sells to publishers, sales houses and advertising platforms that want to increase the addressability and yield of their inventory, as well as brands buying targeted media via these platforms. Revenue is generated through licensing and activation fees for audience and contextual products, integration and support services, and revenue-share or performance-linked arrangements tied to CPM uplift and advertising income.