Nova Expressão

Nova Expressão operates as a B2B agency and consultancy that creates value by advising advertisers on where and how to allocate media budgets, negotiating inventory, executing campaigns and reporting on results. It combines strategic planning, cross-channel buying and insight services into managed engagements, allowing clients to outsource specialist media functions. The model depends on media expertise, supplier relationships, client retention and the ability to convert campaign budgets into measurable outcomes.

Nova Expressão is a Portuguese independent media agency focused on media strategy, planning, negotiation and buying across digital and traditional channels. Its service set also includes digital campaign execution, monitoring and market and consumer insight work that supports campaign planning. The company sells primarily to brands, advertisers and some public-sector entities that outsource media planning and buying rather than building those capabilities in-house.

The business generates revenue through service fees, campaign execution charges and commissions or margins linked to media buying and negotiated placements. Available evidence suggests a managed-service model rather than software licensing, with the company positioned as an independent alternative to large global media holding groups. Its parent holding structure and participation in Local Planet, plus the 2024 majority acquisition of COMON, indicate a broader effort to strengthen its media and digital services ecosystem.