Nordic Data Resources

The company operates a data-as-a-service business focused on audience segments for programmatic advertising. It aggregates geo-spatial, behavioural and other data sources, organises them into standardised taxonomies (including a unified Nordic taxonomy), and packages them as pre-built and custom segments suitable for activation in digital advertising platforms. Value is created by simplifying privacy-aware, location-based and behaviour-based targeting across Nordic markets and by enabling consistent cross-country planning.

Revenue is generated through data licensing and activation fees when its segments are accessed and used on programmatic trading platforms, data exchanges and DSPs, as well as through project-based fees for custom geo segment creation and processing of unstructured client data into usable audience taxonomies. Partnerships with research and data firms extend the breadth and applicability of its audience definitions without the company operating a full SaaS platform itself.

Nordic Data Resources is a Norway-based data provider specialising in geo-targeted and behavioural audience segments for digital advertising, with a focus on the Nordic markets. It builds and maintains a large catalogue of geo-based, behavioural and taxonomy-standardised audiences, including a unified Nordic audience taxonomy used across four countries.

The company monetises by licensing these audience segments and related data products via programmatic trading platforms, data exchanges and demand-side platforms to advertisers, media agencies and publishers. It also offers custom geo segment creation and services to transform unstructured data into activation-ready audience signals. Its customers are primarily buy-side advertising organisations and sell-side publishers operating in programmatic media across the Nordics.