National CineMedia (NCM)

The company operates a cinema media network business model. It secures long‑term agreements with major theatre circuits to aggregate on‑screen pre‑feature time and lobby display inventory into a national advertising network. It then develops and packages branded pre‑show formats that mix entertainment content, trailers and advertising spots, and operates a lobby display network to extend exposure in high‑dwell areas.

Value is created for advertisers and agencies by offering captive, measured cinema audiences and TV‑comparable, ratings‑grade inventory that can be planned alongside other video channels. Value is created for exhibitors through revenue‑sharing on advertising sold against their screens and lobbies, and through professionally produced content that fills pre‑show and lobby time. The company also provides creative and production services for bespoke branded content within its shows and packages cross‑format campaigns across on‑screen and on‑site placements.

National CineMedia, Inc. is a United States–based cinema advertising company that aggregates on‑screen and on‑site media inventory across major theatre circuits such as AMC, Cinemark and Regal. It produces and distributes branded pre‑feature shows and lobby screen content that incorporate both entertainment segments and paid advertising.

The company generates revenue primarily by selling advertising placements in its pre‑show and lobby networks to national, regional and local businesses, often on ratings‑grade, TV‑comparable terms. Its direct customers are brand advertisers and media agencies; it also maintains revenue‑sharing relationships with cinema exhibitor partners that provide the screen and lobby footprint for its networked media products.