lift

Lift provides programmatic buying infrastructure to business customers through a proprietary DSP. It creates value by aggregating access to multiple ad exchanges, layering targeting and audience tools on top, and giving buyers centralised execution, optimisation and reporting. Revenue is generated from media spend executed through the platform and from white-label licensing arrangements for agencies that want their own branded buying interface.

Lift is a UK-based advertising technology company operating a self-serve demand-side platform for programmatic media buying. Its platform gives advertisers, media agencies, affiliates and iGaming operators access to inventory across more than 40 ad exchanges, alongside audience targeting, data management, reporting, brand-safety integrations and campaign optimisation. The product is positioned around transparency, campaign control and white-label capabilities for agency clients.

The business makes money primarily from media spend flowing through the DSP, typically via a usage-based platform fee or take-rate. It also appears to generate revenue from white-label licensing arrangements that let agencies brand and resell the platform. Its customer base is business-focused rather than consumer-facing, and its footprint is explicitly strongest across Europe and the Americas rather than fully global.