Kohl's

Kohl's runs an omnichannel retail model anchored in owned stores and digital commerce. It creates value by aggregating consumer demand, merchandising branded and private-label products, and extending assortment through a curated third-party marketplace. It further monetises its owned audience and first-party shopper data through a retail media network that sells sponsored listings, display inventory, and off-site campaign activation to brands and agencies.

Kohl's is a US public retailer that sells apparel, home, fitness, electronics, and related consumer goods through physical stores and its digital commerce properties. Beyond standard retail, it operates Kohl’s Marketplace, which lets third-party merchants sell into Kohl’s digital storefront, and Kohl’s Media Network, an in-house retail media business that sells advertising to brands, vendors, agencies, and marketplace sellers using Kohl’s owned inventory and shopper data.

The company therefore generates revenue from multiple layers of the retail value chain: direct merchandise margin on first-party sales, commission or take-rate economics from marketplace transactions, and advertising spend from retail media placements and managed campaigns. Its customers include end consumers shopping online and in store, as well as business partners seeking distribution and advertising access to Kohl’s audience.