Macy's

The company operates a hybrid commerce model built on owned retail brands, digital storefronts, and physical stores. It creates value by aggregating consumer demand, curating branded and private-label assortments, and converting that traffic into merchandise sales. It then layers additional monetisation on top of that audience via third-party seller commissions and retail media advertising sold to brands and agencies. This makes the business a combination of retailer, marketplace operator, and media owner.

Macy's, Inc. is a US department store and digital commerce group that sells apparel, accessories, cosmetics, home furnishings, and related lifestyle products through its Macy's, Bloomingdale's, and Bluemercury brands. It generates most revenue from retail product sales across stores, websites, and mobile applications, while also extending assortment through a third-party marketplace model.

Beyond retail transactions, the company monetises its digital traffic and shopper data through Macy's Media Network, which sells on-site and off-site advertising to brands and agencies using self-serve and managed-service models. Its customer base therefore spans both consumers buying merchandise and business customers such as advertisers, agencies, and marketplace sellers seeking access to Macy's audience and commerce infrastructure.