Jobster

The business operates as a specialised recruitment adtech platform that intermediates between employers/recruiters and a wide range of digital media channels. It creates value by centralising job distribution, automating campaign setup, targeting and bidding, and providing real-time analytics across more than 200 outlets. Predictive and programmatic bidding logic allocates spend to channels and placements expected to deliver relevant candidates at lower unit costs. The platform plugs into applicant tracking systems to import vacancies and return applications, and offers employer branding formats to improve conversion of passive candidates. Revenue is generated from managing the recruitment media spend, providing self-service or managed access to the technology and analytics, and potentially charging for creative branding modules and data integrations.

Jobster.com, operated by Jobster Adtech B.V. in the Netherlands, provides a recruitment-focused programmatic advertising platform. It distributes job ads across more than 200 digital channels, including job boards, social media, news sites and display networks, and optimises campaigns using a predictive, auction-based model.

The company earns revenue by managing and optimising paid media campaigns for employers and recruitment organisations, who pay on a performance basis (primarily cost-per-click from relevant candidates) and likely additional platform or service fees. Its customers are talent acquisition teams, recruitment marketers, agencies, RPOs and hiring managers that need scalable, data-driven job advertising and analytics rather than manual media buying across multiple channels.