Interact

The Quiz Collective operates a horizontal SaaS platform that enables business users to build and host marketing quizzes and assessments. It creates value by converting quiz respondents into qualified leads, segmenting them via quiz logic and responses, and passing this structured data into customers’ CRM and email tools for targeted campaigns and analytics. The platform includes templates, AI-assisted quiz generation, branching logic, lead capture forms, and reporting so marketers and e-commerce teams can deploy and optimise quizzes without custom development.

Commercially, it follows a subscription model with multiple tiers that unlock higher monthly lead volumes, more active quizzes, additional seats, integrations, white-labelling, and support options. For larger brands, it also offers a full-service quiz strategy and implementation package, effectively layering professional services on top of the core software. This combination of recurring SaaS revenue and services fees aligns the company’s economics with ongoing usage, lead volume, and complexity of customer needs.

The Quiz Collective, Inc. is a United States–based software company operating under the brand Interact. It provides a web-based quiz and assessment builder used by businesses to create personality, scored, and assessment quizzes with branching logic, lead capture, and custom results pages, primarily for lead generation, customer segmentation, and product recommendation funnels.

The company earns revenue through tiered, subscription-based access to its SaaS platform, with Lite, Growth, and higher plans differentiated by lead quotas, features, and support. Its customers are primarily marketers, e-commerce teams, agencies, and growth teams at small to medium-sized businesses and larger brands that need self-serve or full-service quiz creation integrated with their CRM and email systems for marketing automation and analytics.