hyScore

hyScore operates as a B2B adtech vendor. It creates proprietary contextual analysis and advertising quality technology, then monetises that capability through software access, data activation within programmatic media buying environments, managed analytics services and API delivery. Value is created by turning page, video and audio content into machine-readable contextual signals and campaign intelligence that buyers and supply-side partners can use to target, measure and improve advertising outcomes without relying on cookies.

hyScore is a German adtech company that develops cloud-based contextual intelligence and campaign measurement products for programmatic advertising. Its product set includes contextual targeting, URL-level campaign analytics, video and audio contextual classification, API-based semantic analysis and post-bid ad quality measurement. The company sells primarily to advertisers, agencies, trading teams, publishers, SSPs and adtech platforms rather than to consumers.

The business generates revenue through a mix of software licensing, data activation fees, usage-based API access and managed service arrangements tied to campaign execution and measurement. Its core value proposition is privacy-first, cookieless targeting and transparency at full URL level, which helps media buyers and supply partners improve targeting, brand safety, optimisation and fraud detection in digital advertising workflows.