Adipolo

The company operates a publisher monetisation and supply‑side ad technology platform covering CTV/OTT, DOOH, mobile apps/games and websites. It provides header bidding for web, mediation and unified demand access for apps and games, and CTV/OTT and DOOH monetisation tools, plus an open exchange layer that connects inventory to multiple programmatic buyers and direct deals. Value is created by aggregating demand, improving auction mechanics, and optimising yield across formats (display, video, native, rewarded, interstitial, DOOH) for publishers, who gain higher effective CPMs and simplified ad operations.

Revenue is primarily generated via a percentage take‑rate on media transacted through the platform, implemented as a revenue‑share model between the platform and publishers. Additional value likely comes from managed services such as integration support, optimisation and account management, bundled into the same commercial relationship rather than sold as separately priced SaaS licences.

Adipolo is an ad technology company and Google Certified Publishing Partner focused on monetising digital inventory for publishers across connected TV (CTV), mobile apps and games, and websites. It operates a supply‑side and publisher yield platform that connects publisher inventory to programmatic demand, open exchanges and direct advertiser relationships via header bidding, mediation and an open marketplace layer.

The company generates revenue by taking a percentage of advertising spend that flows through its monetisation stack, effectively operating as a revenue‑share supply‑side platform and managed publisher service. Its customers are CTV/OTT and DOOH operators, mobile app and game developers, and website publishers seeking to increase ad revenue and fill rates while outsourcing parts of ad operations and demand aggregation to a single platform.