Gravy Analytics

The company operates a data and analytics business focused on transforming raw mobile location signals into verified visit events and derived products. Using its attendance verification engine, it builds deterministic visit-based datasets that underpin audience segments for advertising activation, footfall and competitive analytics, and enterprise data feeds. Value is created by providing higher-confidence, contextualised location data that can be integrated into marketing, analytics, and decision-making workflows.

Revenue is generated through a mix of data licensing, pre-packaged and custom audience sales, and insight and reporting services. Location-derived audiences are distributed via identity, DMP, and DSP partners for ad targeting and measurement, while enterprises subscribe to or license visit and persona data for internal analytics. Additional value comes from integrations and partnerships in the adtech ecosystem, as well as bespoke analytics projects using the company’s underlying visit-verified datasets.

Gravy Analytics is a United States-based provider of location intelligence data and analytics for enterprise and advertising use cases. It collects and processes large volumes of mobile location signals, verifies real-world visits to places and events via its AdmitOne engine, and converts these into visit-based datasets, audience segments, and insight products.

The company generates revenue by selling pre-built and custom audience segments for programmatic advertising, licensing deterministic visit data and insights to enterprises, and delivering custom analytics and reporting. Its customers are primarily brands, retailers, media and advertising agencies, and enterprise analytics and strategy teams that use offline visitation data for audience targeting, attribution, and competitive or customer intelligence. The acquisition of Unacast expanded its aggregated location data and location-intelligence product portfolio.