Gamoshi

The business model centres on providing programmatic advertising infrastructure as a platform and service. The company operates an omni‑channel DSP for media buying, a programmatic exchange for real‑time bidding between buyers and sellers, and a mobile in‑app marketplace connected to over 10,000 apps. Value is created by enabling advertisers and agencies to run targeted, data‑driven campaigns and by helping publishers and app developers monetise inventory via programmatic demand.

The platform is positioned as a PaaS/SaaS solution, including a white‑label option that lets clients run their own branded programmatic stack without building underlying technology. Machine learning algorithms are used to optimise bids and targeting in real time, while analytics provide transparency into performance. The company competes with other adtech vendors in DSP, exchange and mobile app monetisation segments.

Gamoshi is an Israel‑based advertising technology company providing programmatic buying and selling infrastructure. Its main offering is an omni‑channel demand‑side platform (DSP), available as a direct service or as a white‑label platform, alongside a programmatic exchange and a mobile in‑app marketplace connected to thousands of applications.

The company generates revenue by licensing its programmatic platform as PaaS/SaaS, offering self‑serve tiers and fully managed campaign services to advertisers and agencies, and providing white‑label deployments to publishers, ad networks and enterprises. It also operates an in‑app marketplace that likely monetises through media or transaction‑based fees. Customers are primarily advertisers, media agencies, publishers, ad networks and other organisations needing programmatic infrastructure rather than end‑consumers.