Gamesight

Gamesight combines a software platform with managed services. The software side provides measurement and attribution infrastructure for game marketers, creating value through campaign tracking, analytics, data integrations and reporting. The services side uses creator discovery, campaign operations and research workflows to execute influencer and creator-led programmes for game publishers. This hybrid model allows the company to monetise both recurring platform usage and hands-on service delivery.

Gamesight is a private gaming-focused marketing technology company that sells measurement software and managed creator marketing services to game publishers, developers and user acquisition teams. Its core platform is built around attribution, marketing measurement, ROAS analysis and campaign reporting for PC, console and web-based games, while its services business runs influencer campaigns, creator programmes and creator-led playtests.

The company generates revenue through a hybrid model: enterprise SaaS licensing for its Measurement product and service fees tied to campaign execution, programme management and research engagements. Its customers are businesses in the games industry rather than end consumers, with the product set designed to help publishers understand acquisition performance, manage creator relationships and connect marketing activity to installs, purchases and in-game outcomes.