POP

POP creates and distributes children’s entertainment across broadcast, FAST and BVOD environments, then monetises the resulting audience through advertising sales and sponsorship integrations. Value is created by packaging a recognisable kids media brand, scheduled programming and on-demand viewing into brand-safe inventory that advertisers can use to reach both children and co-viewing parents.

POP is a UK children’s media brand operated by Narrative Entertainment UK Limited. It runs a children’s television offering centred on linear and FAST distribution, alongside an ad-supported on-demand service, POP Player. The brand serves young viewers and family households, while its paying customers are advertisers and sponsors seeking access to children and co-viewing parents through brand-safe video environments.

The business is primarily funded by advertising and sponsorship rather than subscriptions. POP generates revenue from linear TV inventory, FAST and CTV inventory, BVOD advertising, and branded sponsorship opportunities. Its position is that of a focused publisher and media owner in the UK children’s entertainment segment, competing with other kids broadcasters and channels for audience share and advertiser budgets.