VDX.tv

The company operates as a digital advertising technology and media execution provider. It creates value by enabling advertisers to deliver and coordinate video campaigns across CTV, broadcast TV, OTT, desktop and mobile, using proprietary interactive video ad formats. Its platform identifies households exposed to a TV ad and serves subsequent digital impressions of the same creative to multiple personal devices in that household, increasing effective reach and frequency. For non‑TV environments it distributes interactive video across OTT, in‑stream, in‑read, mobile and desktop inventory.

Revenue is generated by selling these managed media and technology solutions to brands and media agencies on a performance‑linked basis, predominantly cost‑per‑view for video exposures that meet defined viewability criteria. The business captures margin between what advertisers pay for these CPV campaigns and the cost of accessing media inventory and underlying technology infrastructure, while differentiating via cross‑screen synchronisation and interactive video formats.

VDX.tv is a digital video advertising division of Exponential Interactive, focused on connecting television and digital device campaigns. It provides cross‑screen, household‑level ad delivery that links connected TV (CTV) and broadcast TV exposures with follow‑on impressions on mobile, desktop and other personal devices.

The company sells video advertising solutions to brands and media agencies, charging primarily on a cost‑per‑view (CPV) basis for viewable interactive video impressions. Its value lies in extending TV creative across devices, increasing frequency within a household, and offering interactive video formats and measurable engagement for advertisers running TV and digital campaigns.