Emodo

The business model centres on operating a programmatic advertising and CTV marketplace that intermediates between advertisers and publishers. On the buy side, advertisers, brands and agencies use its self-service platform, PMP deals and managed services to access curated CTV, video, native and display inventory, along with audience segments and specialised ad formats. On the sell side, publishers and supply partners use its SSP to monetise inventory by connecting to demand from integrated DSPs and marketplace buyers.

Value is created by aggregating and curating premium supply, enriching inventory with audience targeting and dynamic creative formats, and applying AI-driven optimisation to improve campaign performance. Value capture occurs through per-impression or per-campaign economics embedded in media transactions, plus associated service and creative fees. The company also leverages telco-backed and location-derived data heritage to build audience products intended to remain effective in a post-identifier ecosystem, differentiating its marketplace and supply.

Emodo is a US-based, AI-enabled programmatic advertising technology business that operates a connected TV (CTV)-first marketplace with supporting supply-side, creative and audience products. Previously an Ericsson subsidiary, it has been acquired by OneMagnify and focuses on data activation and monetisation across digital, CTV, video, mobile and native inventory.

The company provides a CTV-first exchange/marketplace, an SSP for publishers, a self-service buying platform for advertisers and agencies, audience segments, and managed campaign services. Revenue comes from programmatic media transaction take-rates across its exchange and SSP, private marketplace (PMP) deal fees, self-serve platform usage tied to media spend, and service and creative optimisation fees. Customers are primarily advertisers, media agencies, trading desks and publishers engaged in programmatic and CTV advertising.