Chalice AI

The company operates a B2B adtech model, providing platform-independent AI models that plug into clients’ existing DSP and PMP infrastructure. It creates value by improving the effectiveness and efficiency of programmatic advertising through page-level contextual scoring, dynamic pricing, and AI-generated audiences, as well as bespoke models trained on clients’ data and measurement frameworks.

Commercially, it runs a high-touch enterprise model: customers engage via demos and proofs of value, then contract for software activation plus professional services for configuration, integration, and ongoing optimisation. The company does not appear to buy and resell media; instead, it focuses on licensing and deploying its algorithms inside clients’ stacks, with fees aligned to software usage and services rather than media margin.

Chalice.ai is a US-based advertising technology company that provides AI models for programmatic media buying and audience targeting. Its tools use large language models to score page-level contextual and quality signals, build AI-derived audiences, and support custom outcome-optimised bidding across existing demand- and supply-side platforms.

The company sells to brands, enterprises and media agencies that run programmatic campaigns across social platforms, private marketplaces and the open web. Revenue is generated through enterprise contracts for software activation and custom model development, often delivered with white‑glove integration and support rather than self‑serve subscriptions or media arbitrage.