eBay

eBay runs a two-sided marketplace in which seller supply attracts buyer demand, and buyer traffic increases the value of the platform for sellers. The company creates value by providing listing infrastructure, search and discovery, trust mechanisms, mobile commerce, live shopping and cross-border transaction support. Revenue is generated from seller monetisation and from advertising products embedded within the marketplace shopping journey.

eBay Inc. is a public internet commerce company that operates a large online marketplace connecting buyers and sellers across auctions and fixed-price listings. Its core business is facilitating transactions in categories such as second-hand goods, collectibles and general merchandise, supported by seller tools, discovery features, mobile access and cross-border commerce capabilities. The company also operates a live shopping product and a retail media offering for sellers and brands.

eBay makes money primarily from seller-facing marketplace fees and advertising products. Sellers pay transaction-related fees and optional promotional or subscription fees, while advertisers and merchants can pay for increased visibility through Promoted Listings using CPC and performance-based models. Its direct customers therefore include individual sellers, SMB merchants, brands and marketplace participants, while consumers use the platform to browse, bid and purchase items.