RTBMarket

The business operates a programmatic advertising marketplace and ad technology stack that connects advertisers and publishers in real-time bidding auctions. It creates value by providing a single platform that functions as a demand-side platform, supply-side platform, data management environment and ad-server, plus associated measurement and fraud-prevention capabilities. Advertisers and agencies use the system to set up and optimise campaigns and bid for impressions, while publishers use it to monetise inventory and manage yield. The model depends on aggregating inventory and demand, integrating with major external partners, and providing compliant data processing and consent mechanisms under GDPR to support targeted advertising and analytics.

rtbmarket.com is the programmatic advertising platform of EASYmedia GmbH, offering a digital ad technology marketplace that combines demand-side, supply-side, data management and ad-serving capabilities. It enables real-time bidding auctions for display, mobile and video ad inventory, with integrated measurement and fraud-prevention tools and GDPR-compliant data handling.

The platform serves advertisers, agencies and publishers who use its self-service interface to buy and sell impressions via CPM-based auctions. Revenue is generated through media spend flowing across the marketplace, with the operator likely earning a take-rate on transactions and/or platform and service fees rather than selling media on its own account.