Media Intelligence Network

The company operates a managed-service media buying and optimisation model. It aggregates and packages premium, pre-qualified publisher inventory across social, display, search, affiliate and video channels, leveraging commercial conditions negotiated via its parent agency network. It creates value by planning, executing and algorithmically optimising cross-channel campaigns to pre-defined performance or awareness KPIs, while simplifying coordination across channels and publishers for clients.

Revenue is generated from clients’ committed media budgets and associated service or margin on media buying. Standardised campaign packages (such as Performance, Performance Plus and Awareness) and guaranteed KPI or price/volume commitments provide planning security to clients while locking in budget volumes for the provider. Weekly aggregated reporting and predictive cost-per-lead optimisation are included as part of the managed service, rather than sold as standalone software.

mediaintelligence.de is a German, Dentsu-owned managed media buying and optimisation service focused on cross-channel digital advertising campaigns. Operated by Dentsu Product & Services GmbH, it packages campaign delivery across social, display, search, affiliate, and video channels, using pre-negotiated access to premium publisher inventory and predictive modelling to meet performance or awareness KPIs.

The service generates revenue by managing advertisers’ digital media budgets, offering guaranteed KPI and price/volume campaign packages with defined minimum spend levels. Its customers are brands and advertisers, including Dentsu network clients, that run medium to large digital campaigns and want a single provider to plan, buy, and optimise media across multiple channels with contractual performance guarantees.