Dataseat Mobile DSP

Dataseat operates as a B2B adtech vendor centred on a mobile DSP and adjacent managed programmatic services. It creates value by giving app advertisers direct access to in-app programmatic inventory, tooling for campaign optimisation in privacy-restricted environments, and optional expert execution for user acquisition and retargeting. The business combines software economics with service revenue, using its platform as both a self-serve buying interface and the operational layer for managed campaign delivery.

Dataseat Mobile DSP is a UK-based mobile advertising technology company focused on programmatic user acquisition and retargeting for app marketers. Its core product is a privacy-first demand-side platform for in-app advertising, built to operate in identifier-constrained mobile environments and to support Apple attribution frameworks such as SKAdNetwork and AdAttributionKit. The platform gives advertisers and agencies direct control over bidding logic, first-party data usage, and campaign optimisation, including the ability to build their own machine learning bidding models.

The company generates revenue through a hybrid model: software access to its DSP, which is positioned with a flat-rate pricing model on media spend, and managed services for user acquisition, retargeting, and SKAN campaign execution. Its direct customers are app marketers, growth teams, performance advertisers, agencies, and mobile-first publishers, especially those seeking more transparency and control than typical managed buying platforms. Financial evidence indicates the business was acquired into the Verve Group / Media and Games Invest structure.