CTM

Catena Media operates a portfolio of consumer-facing content, comparison and bonus-offer websites focused on regulated online gambling and sports betting markets. These sites attract and qualify traffic through search-optimised editorial content, guides, reviews and geo-targeted bonus listings, then route interested players to licensed operators via tracked links. The company also operates a sub-affiliation marketplace that matches affiliates, creators and publishers with operators and manages the associated tracking and reporting.

Value is created for operators by delivering players who are more likely to convert and generate gaming revenue, and for affiliates/creators by giving them structured access to operator deals and transparent performance data. Catena Media scales through SEO-driven content, data-driven offer validation, and centralised CRM and loyalty initiatives that increase user engagement and player lifetime value across its brands.

Catena Media is a Malta-headquartered performance marketing and affiliate lead-generation company focused on online gambling and iGaming, with a strong presence in North America and Europe. It operates consumer-facing content and comparison sites that direct players to regulated sportsbook and casino operators, and it also runs a sub-affiliation marketplace connecting affiliates and creators with operators.

The company generates revenue when referred users convert with operator partners under performance-based agreements, with a strategic shift from one-off cost-per-acquisition fees towards revenue-share contracts. Its paying customers are online gambling operators and, via its sub-affiliation platform, other affiliates and partners that participate in marketing and lead-generation arrangements.